There are a variety of SEO techniques adopted by marketers all over the world as an attempt to mark their online presence. However, the major types of SEO that can be used to classify the SEO practices undertaken by the marketers include On- page and Off- page SEO. We have here divided the SEO practices into two categories: On- page and Off-page SEO.
Image SEO
Image SEO is another way of optimizing the website or the landing pages in specific. An optimized image will appear in the searches made for images on Google. When the user clicks on the link to go to the original source of the image, the user is redirected to your website. Thus, gaining your website traffic. Images are an important component of any website, thus, must be optimized.
URL structure
You must adjust the URL according to the primary keyword, doing so would make the visibility of your blog higher. This works in a format that when a user makes a search with a particular keyword if the URL of your blog contains that keyword, the probability of Google showing your blog is quite high.
Also, you must make a deliberate attempt to eliminate all the numbers from the URL that might just appear automatically.
The types of Keywords in SEO
Search engine optimization begins with keyword finding and infusing those keywords into the content. Thus, there are various types of keywords that can be infused into the content. What are those keyword types, read on to know..
Keyword Search
Many companies today outsource their SEO task of searching relevant keywords according to the theme of the business. The digital marketing companies employ SEO specialists to make keyword searches for their clients as per their needs. If you are a firm that is striving to mark its digital presence and have blogging on your SEO strategy, a keyword is an important element to be taken care of. In the absence of efficient resources, it is suggested that you avail SEO services from these digital marketing agencies or a hardcore SEO agency.
Page Optimization
There arises the need of page optimization from time to time in order to increase the search engine ranking for that page. Thus, page optimization must be considered every now and then.
Sharing
If you think it’s ok to publish a blog and not share it on your social media handles or other connectivity apps that inform people what are you up to. Some of your friends might actually look forward to investing time in your work. Again you don’t know how many people the post may reach through your social media handle. And if the post appears relevant to them, there’s an even higher possibility that they may share it on their profile or the connectivity apps they use in their daily routine...
Develop a personal touch with the target audience
The off-page SEO has several elements that allow you to develop a personal touch with the users. While you reply to the comments and answer their queries over the social media or right below the blog itself, there is a scope for developing a personal touch with the audience. the more personally you connect with the audience, the more familiar the audiences would feel with your brand.
Technical audit
A technical audit is a task that requires an in-depth programming knowledge. A company may or not have such a talent amongst their resources but that must not hold them back from having their website audited. your website needs a technical audit because Google and other search engines are computers and they need assistance in understanding your site. An SEO service provider who is aware of the overall functioning of the Google’s algorithms must be handed over this task.
Let’s hear your side of the story now!
Write it to us if you think there are any more types of SEO left to cover. Also, share with us the experience of reading this blog. Talk to us through the comments.
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